AI Can Make a Website in Minutes. That’s Exactly the Problem.
The first draft is no longer the hard part. The hard part is knowing what deserves to exist.
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Everyone Has AI Design Tools Now. Few People Have Taste.
When creation becomes easy, judgment becomes rare.
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The More AI Generates, the More Human Your Brand Needs to Feel.
When everything starts to sound polished, the brands people trust will be the ones that feel specific.
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Prompting Is Not Strategy
A prompt can produce a beautiful answer to the wrong question.
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